Sunday, July 29, 2007

Starbucks Label on the Move with Mitchell

So, there's been a little debate here at the ER over the new Starbucks record label, and new developments are abound. We mentioned before that Paul McCartney had signed to them, which he did, and his album "Memory Almost Full" has already sold 447,000 copies, 45 percent of them in Starbucks stores, according to the Sun-Sentinel.com.

Now Joni Mitchell has signed on with the Hear Music label to release "Shine," her first album of new compositions since 1998. Very interesting, indeed. The label is apparently planning to sign one more artist this year and another eight more in 2008. Considering who's already on board, it will be exciting to see who will be the next to get snared into Starbucks' silky web of ingenuity.

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